Whether you’ve been 100% remote from the get go, or have started transitioning into a hybrid or fully remote model, setting up remote communications and maintaining a strong company culture is an exciting, ongoing task. Our experience has been that this is not a “one approach fits all” kind of thing, and every team faces it’s own set of unique opportunities and challenges. That being said, there are a couple of tips and tricks we’d love to share with you to strengthen your company culture in this hyper-connected, global, remote world we live in, with input from team members of well established remote companies like Dribbble, GitHub, InVision and Automattic.
Before we dive into each topic in our next articles, there are a couple of reflections we wanted to touch base on first.
What are the benefits of switching to a remote or flexible work setup?
Flexible working has been shown to improve productivity, employee satisfaction, save money, and increase the diversity of the talent pool. Don’t believe us? (It is true, we love working remotely and might be biased) Here are some research results as published in Forbes, based on statistics released by the world’s leading research institutions studying the concept of telework, including Gallup, Harvard University, Global Workplace Analytics, and Stanford University:
- Productivity — Remote workers are on average 35-40% more productive than office-based employees, and have a 4.4% increase in output.
- Performance — Increased autonomy results in 40% fewer quality defects.
- Engagement — Higher productivity and performance contribute to stronger engagement (41% lower absenteeism).
- Retention — 54% of employees state that they would switch jobs for one that offers more flexibility, and there is an average of 12% turnover reduction for remote roles.
- Profitability — Companies save an average of $11,000 per year per part-time remote worker, and experience 21% higher profitability.
Hiring remotely also means you are no longer restricted to a geo-based talent pool. This can have great benefits in terms of hiring the right person for the job, regardless of location.
The importance of culture
We firmly believe that setting up a healthy company culture is the key to growing a stable, happy, and well-balanced team. More and more companies are taking on remote workers, often based in different parts of the world across time zones and cultures. The way team members work together, communicate, and build relationships has evolved, and so should the way we approach building company culture.
Communication is fundamental
The way we communicate in a remote environment is of vital importance. It’s no surprise that with an increase in distributed and remote teams, Slack has become such a popular tool. So popular, in fact, that we have tailored our tips and tricks specifically to using it to build company culture. When used correctly, it can support a sense of common purpose across a disparate workforce. When misused, it can potentially undermine the efforts to bring people together.
Stay tuned for our article next week, where we will expand on the force of a strong company culture in a remote environment!